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IP Trade Solution Key Benefits

IP Trade enables financial institutions to provide the highest level of functionality and availability for their trader community, whilst uniquely delivering the benefits of enterprise class IP telephony to the trading environment.


The business case for IP telephony in the Trading Rooms


The development of IP telephony (IPT) has advanced significantly since the major vendors launched the first systems in 1999. Presently IPT can be seen to be deployed for mid and back office functions of the financial services institution, but a secondary vendor is purchased to deliver the front office, trader communication infrastructure and services.

IP Trade believes that isolating the trading floor from today's feature rich, highly available and secure IP-PBX limits the institutions ability to realise advantage in the following areas;
  • Significant TCO reduction - through reduced capital outlay, simplified management of a single environment and reduced support costs
  • Increased productivity - by delivering a converged environment, where for the first time the trading communication platform is integrated seamlessly into the application layer, using truly open standards.
  • An enhanced business continuity strategy - by splitting trader communication infrastructure over many sites, thereby cost effectively delivering many options for disaster recovery, global free seating or home working.
IP Trade has focussed considerable resources on delivering the first secure, highly available trading turret that integrates into the IPT infrastructure as another terminal, but delivers all the functionality required by the most demanding traders. It has been engineered to provide this full range of features within Avaya, Cisco, Nortel and other environments.

Trading Room Telephony Features


The Profile-IK, Profile-SK and Profile-EK trading turrets support up to 34 lines, 6000 shortcuts, Intercom, Private lines, up to 6 hooks and speakers mixing up to 20 channels. Voice recording is delivered by duplicating each voice stream directly to a variety of IP based loggers. The integrated video camera allows video calls to intuitively be placed and received.

In addition, the inherent IP-PBX features can be easily configured to enhance the value to the trading community.

IP Trade has also developed technology to enable the IP-PBX to operate as a non-blocking switch (patent pending).

Reliability and Availability

The Profile-IK, Profile-SK and Profile-EK trading turrets are built to ensure the highest availability.
  • They can connect to clusters of IP PBXs, they provide 3 Gigabit Ethernet (10/100/1000 over UTP) ports that can be used to connect to 1, 2 or even 3 different switches or external devices with a sub-second convergence time.
  • There are no moving mechanical components present within the device.
  • The core software is customized by IP trade to ensure excellent reliability, but retain the benefits of utilising open standards and non-proprietary operating systems.
The IP Trade Turret is also key tool for improving the effectiveness of the bank's traders. Apart from the inherent ability to trade from any office, home or whilst on the move, a range of applications are available, today, that deliver real productivity gains.

Application Integration

The IP Trade Profile range of turrets is built on extremely powerful and versatile hardware and software architecture. Processing power is delivered via a dedicated dual X86 processor, providing video capability. A highly proven embedded operating system and 15-inch touchscreen, incorporating force feedback, offers the institution the foundation for many types of application support.

These include:
  • Presence and messaging enhanced collaboration tools
  • CTI integration with Bloomberg or Reuters
  • Encryption of integrated voice, video and trade detail recordings
  • Short cut synchronisation to Outlook
  • Automatic trade detail entry, via speech to text
  • Smart Card based authentication and encryption
  • Video calls, video streaming and TV channel presentation
Role of the IP Trade Application Server

The IP Trade application server is a key component of the solution. It is the main building block of the user mobility feature and the repository of all personal user such as the shortcuts and screen configurations. It is also IP Trade's gateway to the back office systems using web services (SOA architecture) and other types of backend interfaces.
 
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