IP Trade channel partners that meet the IP Trade Integrated Partner Program (IP²) criteria’s can differentiate themselves in the marketplace and gain access to a tailored set of support services and financial incentives.

Partners achieving the IP² will be provided with resources, training and promotions, and will be listed on the IP Trade Partner Locator so that they are easily identifiable by customers. IP Trade Integrated Partners can take advantage of this designation to increase sales, profitability and customer satisfaction. The specific resources available to the IP Trade Integrated Partner will vary by geography and will expand over time as the program develops.

Why should partners get certified?

IP Trade Integrated Partner Program differentiates a partner's business through:

• Market recognition and branding: IP Trade partner certification provides recognition for technology expertise through Trading and IP Telephony specializations and individual career certification requirements.
• Validation and credibility: As one of worldwide Trading Turret brand, the IP Trade name lends extra credibility to companies that achieve the IP² and active in the IP Telephony market.
• Quality standards: IP Trade uses an objective third party to conduct annual audits that help protect the integrity and value of Bronze, Silver and Gold Certified Partners ensuring that only the highest-quality partners are part of the program.
  
  

What are the main areas of focus in the IP²?

• Third Party Vendor Specialization requirements (Alcatel, Avaya or Cisco)
• IP Trade level of certification
• Amount of people certified (Sales, Pre-Sales & Post-Sales)
• Service and support capabilities
• Customer satisfaction requirements

Which benefits for Certified Partners?

With each level of certification, partners benefit from an increased level of support, branding, and economic incentives from IP Trade, including access to best-in-class products and services, technical support, marketing resources, and sales promotions.

IP Trade offers additional partner benefits, based on the partner's certification level.
These include:

• Allocation of an dedicated IP Trade Channel Account Manager to provide sales and marketing support.
• Access to the IP Trade partner Portal (available soon) providing sales, marketing and training resources for IP Trading business and technology solutions
• Presales help line access for Technical presales assistance .
• Access to IP Trade Marketing Fund (IMF): The IMF provides IP Trade partners with the tools and resources they need to effectively market their companies, and the IP Trade products and solutions they carry. Funding may be available for pre-approved activities, such as events, training, direct mail pieces, e-mail blasts, and advertising.
• Additional discounts: The Additional Discount Program rewards partners for their technological and implementation capabilities. It provides an additional discount on specific cIP Trade products and on the Tier 3 Maintenance.
• Incentive programs: These programs reward partners who invest in specific activities (market campaign, lead generation), and who promote IP Trade, develop new business, and migrate the installed.
• Access to resources: IP Trade Certified Partners gain exclusive access to the most comprehensive suite of sales, marketing, training, and technical tools and resources in the Trading industry .
• IP Trade Partner Locator: This valuable online tool allows end-customers to easily search for and find partners that are qualified to address their specific needs, wherever they are in the world. Partner Locator highlights information such as certifications and specializations and geographic location. Partners that have earned the highest level of customer satisfaction are differentiated by a gold star that indicates IP Trade Customer Satisfaction Excellence.
• Technology education: Partners can learn about the latest networking technologies applied to Trading through a variety of learning tools to stay at the leading edge of their respective markets.
  
  

How can you become a certified partner?

If you would like to have more information on the IP Trade Integrated Partner Program or apply for partnership, please contact us.